You cannot spell Valentine’s Day without chocolates, can you. Smoor, the couverture chocolate brand, and Baileys, the Irish cream liqueur, join hands for a special collection of chocolates. Titled the Dessert collection, the non-alcoholic range has chocolate bars, chocolate shots, and a cake.
Baileys Irish Cream is a liqueur made from cream, cocoa and Irish Whiskey. The brand began in 1974 in Ireland. It is owned by Diageo. The much-loved liqueur is available in several flavours; original Irish cream, salted caramel, espresso crème, strawberries and cream, and Colada. The new Dessert collection takes inspiration from these iconic flavours for the chocolates.
“What makes this collection special is how we’ve captured the essence of Baileys’ iconic flavours, without the alcohol,” Kanchan Achpal, the chief marketing officer at Smoor tells us. “It was a fascinating challenge to bring these indulgent notes to life in our chocolates and desserts. We carefully selected the flavours, staying true to what people love.” The flavours include a classic one, a sea salt and caramel option, and creamy berries. Each flavour is available as bite-sized shots and a chocolate bar. Additionally, they also have a whole cake, available in the classic flavour. “What makes the collection even more special is its universality. Since the range is completely non-alcoholic, it can be enjoyed by everyone, including children, making it the perfect go-to for any celebration.”
Bhanu Gupta, the vice president and business head, luxury and super premium at Diageo India says, “This collaboration came to life through a shared passion for indulgence as a language of love. India being a huge market for sweets and desserts, where treating is a love language, it felt like the perfect fit.”
The collection is available in stores in Bengaluru, Chennai, Mumbai, Pune, Delhi, and Gurgaon and can be ordered in these cities from their website. Prices start at ₹295
Published - February 12, 2025 02:52 pm IST
