Brewers Association wants Telangana to allow companies price their products as they wish

Welcoming Telangana government’s decision increasing beer prices, the Brewers Association of India (BAI) said that the government should allow companies to price their products as they wish “which is done by investment-friendly states like Maharashtra and Karnataka”.

“A market forces led system is the most efficient system benefiting everyone, and we will continue to engage the government for that,” said Vinod Giri, director general, BAI in a statement. The State government issued orders on Monday (February 10, 2025) increasing beer prices by 15% from Tuesday (February 11, 2025).

The association has also urged Chief Minister A Revanth Reddy to resolve the issue of old outstanding dues of the beer industry.

“Though the increase being allowed is less than the increase in the cost of production or what the industry was expecting, we welcome it as it signals that the government is mindful of the concerns of the industry on business viability in the state and has followed through its promise of looking into it. We have full faith in the leadership and wisdom of the Chief Minister and hope that the matter of old outstanding payments due to the industry in the State for supplies made between February to August last year is also resolved promptly,” he added.

Mr. Giri said that Telangana is a very important State for the beer industry and locally made beer, being a high volume product, creates a massive economic impact on the up and downstream supply chain in the State including on employment, ancillaries, logistics and hospitality sectors. 

“A healthy beer industry benefits everyone. The industry is fully committed to the State and looks forward to a conducive regulatory environment in the State to be able to contribute to the best of its ability,” he said.